| The number of young kids under the age of 14 and | | | | nitro rc car, rc gas boat, remote control helicopter, |
| infant, toddler and preschool in China is over | | | | remote control car etc., each rc car(remote control |
| 300,000,000, accounting for 25% of the whole | | | | car) costs about 20-65 dollars,rc gas boat(remote |
| population. Among them 80,000,000 live in the city, | | | | control gas boat) is about 20-50 dollars,and the price of |
| which form a large numbers of toy consumption. | | | | rc helicopter differs between 450 - 2,000 dollars. |
| Especially in recent years, parents identify with the | | | | 3. Plastic Toys Plastic has taken the place of metal, |
| concept that toys can enlighten children on their | | | | wood and have become the main material for toys |
| intelligence, moreover, majority of modern families in | | | | making, because it costs low, easily deals with, safer |
| China only have one child, parents are willing to spend | | | | and light. |
| on their child. Although according to the official statistic, | | | | 4. Adult Toys Besides the children toys, adult toys in |
| the toy sales in mainland of China are no more than | | | | mainland of China are also have large market. |
| 2,000,000,000 dollars in 2006, it is estimated by people | | | | According to the latest investigation of China Social |
| in this industry that the actual market demands should | | | | Investigation Office, 33% of adults think they are fond |
| be 9,000,000,000 dollars. People in this industry believe | | | | of toys and would like to buy them. It is investigated |
| that the forecast demands of Chinese toy market will | | | | that except for traditional Chinese Chess, I-go and kite, |
| increase at a rate of 40% per year in the following | | | | adults prefer rc toys (remote control toys) and hobby |
| years, and the consumption of Chinese toy market will | | | | items, such as rc car, rc helicopter, nitro rc car, rc gas |
| hopefully exceed 13,000,000,000 dollars. | | | | boat, remote control helicopter, remote control car etc. |
| In recent years, it appears some characteristics for toy | | | | The last research of China Toys Association shows |
| sales in mainland of China: | | | | the acceptable toy price for most consumers in the |
| 1. Model Toys Electric model toys attract both children | | | | large and medium sized cities is no more than 15 |
| and adults, such as tank cars, cars installed with alarm | | | | dollars. However, in some large cities and some |
| whistle and so on. Though these toys are not cheap in | | | | medium sized cities, some ingenious and top graded |
| price, especially the electric toys, commonly between | | | | toys reaching up 150 dollars and even 1200 dollars still |
| 8-10 dollars, some even as high as 80-100 dollars, but | | | | have their market. It takes an average of about 5% of |
| they have a strong footing in the market. | | | | the whole year consumption for Chinese citizens to |
| 2. RC Toys Appeared with high technology, for | | | | buy toys, and with the toy development of top grade, |
| instance, electronic toys that can sound or shine, rc | | | | brightness and series, in particular, rc toys (remote |
| toys and interactive toys that can speak or perform a | | | | control toys) and hobby items, such as rc car, rc |
| series of actions are salable goods. Presently, various | | | | helicopter, nitro rc car, rc gas boat, remote control |
| rc toys on sale in the market reach about 1 hundred | | | | helicopter, remote control car etc., the toy consumption |
| kinds, mainly are variety of rc toys (remote control | | | | will be in the status of advancing. |
| toys) and hobby items, such as rc car, rc helicopter, | | | | |