| By the results of Stat. report of NPD Group, it is | | | | Playing toys still is an important part of chindren' lives. |
| revealed that sales volume in American toys market | | | | NPD Group consigned by Toys Union Association |
| has reached $22,300,000,000 in 2006. The main | | | | investigates recently on the topic of Investigations of |
| reason is it sells very well in the 4th season, which | | | | Children's Leisure Time which shows that time used to |
| ensures the whole year to have a little growth of | | | | play toys is only little lower than to watch TV and |
| 0.34% in 2006. However, toy sales of the former 9 | | | | takes 9% of the whole leisure time, and it amounts to |
| months fall by 3% compared with the same period of | | | | an average of more than 9 hours every week. |
| 2005. | | | | Parents prefer to buy their children expensive and |
| In 2006, the most promising category of toys is | | | | interesting toys. In 2006, the average retail prices of |
| electronic toys, which maintains their sales growth by | | | | toys have gone up by 4%. Toy brands, such as |
| 22%. Especially rc toys in electronic toys market, such | | | | Amazing Amanda, Robosapien and Banzai Falls water |
| as rc helicopter, rc gas boat, nitro rc car, remote | | | | slide etc. whose unit price is over $100 are the great |
| control helicopter, remote control car, rc car etc. | | | | winners of the full industry last year. And rc toys in |
| increase rapidly. And the next is vehicles, arts and | | | | electronic toys market, such as rc helicopter, rc gas |
| crafts, and toys for infants, toddlers and preschoolers, | | | | boat, nitro rc car, remote control helicopter, remote |
| respectively they increase by 5%, 4% and 2%. | | | | control car, rc car etc. will become especially popular. |
| The average price of toys is $7.52, and sees | | | | Much more children, much bigger market. It is |
| year-on-year rises of 5% compared to 2005. The | | | | anticipated children under 5 years will grow by 6% |
| distribution of selling channels is: shopping malls and | | | | between 2007 and 2010 in America, children aged 6-8 |
| discount stores take 55%, toy shops take 18%, online | | | | will increase by 4% and aged 9-12 will grow by 2%. |
| sales take 6%, food stores or pharmacies take 5%, | | | | It is also anticipated that sales in American toys market |
| and department chain stores take 4%. | | | | will rise by 4.8% in 2007, and rc toys, such as rc |
| Experts predict that the American toys market is | | | | helicopter, rc gas boat, nitro rc car, remote control |
| expecting a gradual recovery in 2007 because of | | | | helicopter, remote control car, rc car etc. will rise more |
| following main reasons: | | | | than 10%. |