| If you're selling more than one product, you probably | | | | don't ask stupid newbie questions. Be sure that what |
| work in more than one niche. How well do you know | | | | you intend to ask hasn't already been answered 1,000 |
| the niche you're building a list around? If your list is very | | | | times before. Either search the forum or be sure to |
| big, you probably don't know each and every person | | | | read those FAQs thoroughly. The point is, when you |
| on it on a personal level, but how much do you know | | | | speak your RC car lovers' lingo, you'll gain their trust. |
| about the niche itself? Like, what words do they use? | | | | Without that, you have nothing. |
| Where do they hang out? | | | | So, where are these people? |
| These are important considerations when maintaining | | | | We've just covered Google Groups and Yahoo |
| your niche list. The people on it aren't mindless | | | | Groups, which are two places people in your niche will |
| electrons in cyberspace... They're people! If you can't | | | | hang out. Forums are another. But have you thought |
| fulfill their expectations for the list, guess what? They'll | | | | about getting webmasters in the niche to help you build |
| just unsubscribe. | | | | your list, too? It's simple. |
| What can you do? | | | | Just find webmasters that don't have what you want |
| Simple. If you're not into the niche yourself, you'll have | | | | to sell already on their sites. Then, email them. Ask |
| to do some research. | | | | questions. Build a relationship, and buy some stuff from |
| Here's a scenario: Your son just bought this great RC | | | | them. Eventually, you'll be able to ask if they want to |
| car and you can't keep your hands off it. In fact, you | | | | partner with you. So, you put up a link to your squeeze |
| love it so much that you want to sell it to the world! | | | | page on their site, and they'll be helping you to build |
| You do some marketing research to see if anyone out | | | | your list and you're both making money at the same |
| there is searching for keywords in that niche, what the | | | | time. How cool is that? |
| competition is, etc. When you find you're on the right | | | | However, be sure that the sites you choose to partner |
| track, you have to research more to see how to talk | | | | with have an Alexa ranking of less than 100,000. |
| to your niche. | | | | Otherwise, the site gets very little traffic. If you contact |
| If you go to Yahoo Groups or Google Groups, and let's | | | | more than one webmaster, you'll be getting list |
| say you want to sell radio control cars. OK, but the | | | | members and traffic from all over the place! |
| thing is, you're still a newbie in that niche, right? OK... No | | | | Marketing to your list and building that list are not just |
| problem! All you need do is go to Google or Yahoo | | | | activities. You have to make your efforts systematic. |
| Groups, and plug in "RC Cars +FAQs." When you see | | | | First, find a product that people want to buy. Then, build |
| FAQs for newbies, you're on the right trail. Pick out | | | | a list around it. Be creative about driving traffic to your |
| some of the buzzwords, like "table top cars," "ready to | | | | squeeze page, which will always be the first step to |
| run" cars, or "RC servo," and know what those terms | | | | your affiliate page, and BAM! you have a system. |
| mean, too. | | | | Lack of systems is way most marketers fail. Put your |
| Then, join a group or two and read the conversations. | | | | system on a solid track and you can't lose. |
| Get in on them when appropriate, but if you're new | | | | |