| In last decade years, it took place a thorough change | | | | European market will change little, however, with the |
| in European toys and games industry. The market | | | | growing purchasing power of some countries, it will go |
| share increases gradually and has accounted for more | | | | up. Traditional toys combining electron and interaction |
| than one third of the whole world's toys and games | | | | like early educational toys are being a stable |
| market. In recent years, electronic toys rise greatly, | | | | developing period. Video game products will keep |
| video games become more and more popular, and | | | | increasing strongly. And rc toys, such as nitro rc car, |
| wooden toys still charm children a lot. Especially rc | | | | remote control helicopter, rc gas boat, rc helicopter, |
| toys in electronic toys market, such as nitro rc car, | | | | remote control car, rc car etc will also have large |
| remote control helicopter, rc gas boat, rc helicopter, | | | | market in adult toys. |
| remote control car, rc car etc. increase rapidly. | | | | Take a look at the main countries in EU, in U.K. |
| In past 1-2 years, European toys market had belowing | | | | electronic toys will grow fastest and have the largest |
| features and trends: | | | | market, rc toys in electronic toys market, such as nitro |
| The highly important factor still was price, although | | | | rc car, remote control helicopter, rc gas boat, rc |
| most parents in rich countries such as U.K., Holland and | | | | helicopter, remote control car, rc car etc will become |
| France liked to buy large-scaled toys, those toys had a | | | | most popular. And the total amount of toys market in |
| rather cheap price usually under 8 EURO. A great deal | | | | U.K. will reaches 6 billion EURO by 2007.In France, |
| of European parents believed that wooden toys were | | | | markets of infant toys and early learning toys will grow |
| educative and innovative, and wooden toys were | | | | fast, and infant toys market is in process of growing |
| typical toys in children's rooms, and it would keep | | | | fast because of high birthrate in recent years. Video |
| growing in European wooden toys market. Parents | | | | games will be very popular, and it will rise of 25% in |
| were always pleased to buy the toys of teaching | | | | next 5 years. |
| while playing for their children, which had caused | | | | Comparing with other European countries, technical |
| educational toys white-headed in years of 2005 and | | | | toys for such as architecture, vehicle and electronic |
| 2006 in Europe. The European Union had imported | | | | training toys will be more popular in Germany. Music, |
| toys from developing countries as many as 50 were | | | | dancing and doll toys will be fully fashionable in Belgium. |
| carried out by importers, and the left were mostly | | | | Mobile phones, voice recognition games and virtual |
| accomplished by agents and centralized purchasers. | | | | games will be in fashion in Spain. |
| After all, in next 5 years, traditional toys sales in | | | | |