| The quantity of young kids under the age of 14 and | | | | |
| babies, toddler and preschool children in China is over | | | | Besides the children toys, adult toys in mainland of |
| 300,000,000, accounting for 25% of the whole | | | | China are also have large market. According to the |
| population. Among them 80,000,000 live in the city, | | | | latest investigation of China Social Investigation Office, |
| which form a great number of toy consumption. | | | | 33% of adults think they are fond of toys and would |
| Especially in recent years, parents identify with the | | | | like to buy them. It is investigated that except for |
| concept that toys can enlighten children on their | | | | traditional Chinese Chess, I-go and kite, adults prefer rc |
| intelligence, moreover, majority of modern families in | | | | toys (remote control toys) and hobby items, such as rc |
| China only have one child, parents are willing to spend | | | | car, rc helicopter, nitro rc car, rc gas boat, remote |
| money on their child. | | | | control helicopter, remote control car etc. The last |
| | | | research of China Toys Association shows the |
| | | | acceptable toy price for most consumers in the large |
| In recent years, it has appeared some features and | | | | and medium sized cities is no more than 15 dollars. |
| special trends for toy sales in the mainland of China: | | | | However, in some large cities and some medium sized |
| | | | cities, some ingenious and top graded toys reaching up |
| 1. RC Toys | | | | 150 dollars and even 1200 dollars still have their market. |
| | | | It takes an average of about 5% of the whole year |
| | | | consumption for Chinese citizens to buy toys, and with |
| Appeared with high technology, for instance, electronic | | | | the toy development of top grade, brightness and |
| toys that can sound or shine, rc toys and interactive | | | | series, in particular, rc toys (remote control toys) and |
| toys that can speak or perform a series of actions | | | | hobby items, such as rc car, rc helicopter, nitro rc car, |
| are salable goods. Presently, various rc toys on sale in | | | | rc gas boat, remote control helicopter, remote control |
| the market reach about 1 hundred kinds, mainly are | | | | car etc., the toy consumption will be in the status of |
| variety of rc toys (remote control toys) and hobby | | | | advancing. |
| items, such as rc car, rc helicopter, nitro rc car, rc gas | | | | |
| boat, remote control helicopter, remote control car etc., | | | | 4. Plastic Toys |
| each rc car(remote control car) costs about 20-65 | | | | |
| dollars?rc gas boat(remote control gas boat) is about | | | | |
| 20-50 dollars?and the price of rc helicopter differs | | | | Plastic has taken the place of metal, wood and have |
| between 450 - 2,000 dollars. | | | | become the main material for toys making, because it |
| | | | costs low, easily deals with, safer and light. |
| 2. Model Toys | | | | Although according to the official statistic, the toy sales |
| Electric model toys attract both children and adults, | | | | in mainland of China are no more than 2,000,000,000 |
| such as tank cars, cars installed with alarm whistle and | | | | dollars in 2006, it is estimated by people in this industry |
| so on. Though these toys are not cheap in price, | | | | that the actual market demands should be |
| especially the electric toys, commonly between 8-10 | | | | 9,000,000,000 dollars. People in this industry believe that |
| dollars, some even as high as 80-100 dollars, but they | | | | the forecast demands of Chinese toy market will |
| have a strong footing in the market. | | | | increase at a rate of 40% per year in the following |
| | | | years, and the consumption of Chinese toy market will |
| 3. Adult Toys | | | | hopefully exceed 13,000,000,000 dollars. |
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