| A recent survey by Albatross Global Solutions in | | | | accessories in China but lost out to Chanel in Hong |
| Shanghai, China revealed that when it comes to luxury | | | | Kong. Channel generally placed second in China, with |
| goods, Louis Vuitton and Cartier are the Most | | | | Gucci and Prada level at third in Hong Kong. Prada |
| favorable Brands among Chinese customers. | | | | numbers for China were not available; Cartier reigned |
| “Though it is a fact that we are in the economic | | | | supreme in all China cities, including Hong Kong, among |
| downturn period, it still never brought too great effects | | | | respondents in the category of watch and jewelry, |
| to make the luxury marketing down in China”, | | | | beating out Omega, Tiffany and Rolex. |
| reported by Ruder Finn Asia, the executive director of | | | | |
| the company, “Instead, more than half of Chinese | | | | While, at the same time, more than 70 percent saying |
| luxury goods consumers will not let the ongoing | | | | they will reduce spending on luxury goods. Actually, the |
| economic crunch put a crimp in their spending | | | | survey plays an important role in showing importance |
| habits.” | | | | of sustaining the growth of luxury brands in Chinese |
| | | | market. What’s more important, we should realize |
| The survey was done among 1,000 consumers who | | | | that luxury brands also need to pay the the same level |
| indicated that Louis Vuitton is the top choice for | | | | of importance to the second-tier cities as they do for |
| fashion and accessory while Cartier for jewelry and | | | | the first-tier cities. |
| watches. Louis Vuitton ruled the roost in fashion and | | | | |