| The number of young kids under the age of 14 and | | | | nitro rc car, rc gas boat, remote control helicopter, |
| infant, toddler and preschool in China is over | | | | remote control car etc., each rc car(remote control |
| 300,000,000, accounting for 25% of the whole | | | | car) costs about 20-65 dollars，rc gas |
| population. Among them 80,000,000 live in the city, | | | | boat(remote control gas boat) is about 20-50 |
| which form a large numbers of toy consumption. | | | | dollars，and the price of rc helicopter differs |
| Especially in recent years, parents identify with the | | | | between 450 - 2,000 dollars. 3. Plastic Toys Plastic has |
| concept that toys can enlighten children on their | | | | taken the place of metal, wood and have become the |
| intelligence, moreover, majority of modern families in | | | | main material for toys making, because it costs low, |
| China only have one child, parents are willing to spend | | | | easily deals with, safer and light. 4. Adult Toys Besides |
| on their child. Although according to the official statistic, | | | | the children toys, adult toys in mainland of China are |
| the toy sales in mainland of China are no more than | | | | also having large market. According to the latest |
| 2,000,000,000 dollars in 2006, it is estimated by people | | | | investigation of China Social Investigation Office, 33% |
| in this industry that the actual market demands should | | | | of adults think they are fond of toys and would like to |
| be 9,000,000,000 dollars. People in this industry believe | | | | buy them. It is investigated that except for traditional |
| that the forecast demands of Chinese toy market will | | | | Chinese Chess, I-go and kite, adults prefer rc toys |
| increase at a rate of 40% per year in the following | | | | (remote control toys) and hobby items, such as rc car, |
| years, and the consumption of Chinese toy market will | | | | rc helicopter, nitro rc car, rc gas boat, remote control |
| hopefully exceed 13,000,000,000 dollars. In recent | | | | helicopter, remote control car etc. The last research of |
| years, it appears some characteristics for toy sales in | | | | China Toys Association shows the acceptable toy |
| mainland of China: 1. Model Toys Electric model toys | | | | price for most consumers in the large and medium |
| attract both children and adults, such as tank cars, cars | | | | sized cities is no more than 15 dollars. However, in |
| installed with alarm whistle and so on. Though these | | | | some large cities and some medium sized cities, some |
| toys are not cheap in price, especially the electric toys, | | | | ingenious and top graded toys reaching up 150 dollars |
| commonly between 8-10 dollars, some even as high as | | | | and even 1200 dollars still have their market. It takes an |
| 80-100 dollars, but they have a strong footing in the | | | | average of about 5% of the whole year consumption |
| market. 2. RC Toys Appeared with high technology, | | | | for Chinese citizens to buy toys, and with the toy |
| for instance, electronic toys that can sound or shine, rc | | | | development of top grade, brightness and series, in |
| toys and interactive toys that can speak or perform a | | | | particular, rc toys (remote control toys) and hobby |
| series of actions are salable goods. Presently, various | | | | items, such as rc car, rc helicopter, nitro rc car, rc gas |
| rc toys on sale in the market reach about 1 hundred | | | | boat, remote control helicopter, remote control car etc., |
| kinds, mainly are variety of rc toys (remote control | | | | the toy consumption will be in the status of advancing. |
| toys) and hobby items, such as rc car, rc helicopter, | | | | |