| My clients often ask me, "Do I need to do business on | | | | failure-ridden.The Internet is the Wall Street of the 21st |
| the Internet?"They want me to compare and contrast | | | | century.The great thing about this new Wall Street is |
| online business with offline business. I usually just give | | | | the empowerment it gives to the little guys and to the |
| them the bluntest response: The phrase 'business on | | | | beginners. The questions of a beginner (or an expert |
| the Internet' is redundant. Like breathing the little bit of | | | | for that matter) are always one Google search away. |
| air left at the top of a sinking car, the remaining offline | | | | With an email account a new entrepreneur can |
| businesses are just trying to last as long as possible in | | | | instantly talk to anyone anywhere in the world. Even |
| the new ever-changing technological world. Like the | | | | better, with a website a new entrepreneur can do |
| dinosaurs, offline entrepreneurship is an artifact of | | | | business with anyone anywhere in the world. In the |
| history.The question is not "Do I need to do business | | | | comfort of one's own home or local office, one can |
| on the Internet?" The question is "Do I need to do | | | | fiber-optically connect to people, businesses, and |
| business?" If you need to do business, than you have | | | | information in an instant.No longer is this form of |
| no choice but to do it on the Internet.You need not fear | | | | business capability monopolized by high-rollers with |
| the Internet. Many people new to the Internet business | | | | private jet planes and satellite picture phones.Such |
| seem nervous or even afraid at the thought of doing | | | | efficient and available access to the Internet brings |
| business online. Many people hesitate to move their | | | | opportunity - opportunity not just for the few, but |
| business to or start their business on the Internet. | | | | rather freedom of opportunity for everyone. To those |
| However, they should fear offline business! One can | | | | who worship meritocracy, the Internet truly is the |
| find opportunity, new developments, and emerging | | | | messiah.So, if you plan on doing business, you have to |
| markets all over the Internet. The offline market dries | | | | do it on the Internet, but that's not a bad thing; that's a |
| up more and more everyday. It is not the desk and | | | | great thing.Scott Hughes creates and runs many |
| computer that business-people should avoid. It is the | | | | successful e-businesses. |
| "brick-and-mortar" store that is dangerous and | | | | |