Toys Market Environment In China

The number of young kids under the age of 14 anditems, such as rc car, rc helicopter, nitro rc car, rc gas
infant, toddler and preschool in China is overboat, remote control helicopter, remote control car etc.,
300,000,000, accounting for 25% of the wholeeach rc car(remote control car) costs about 20-65
population. Among them 80,000,000 live in the city,dollars，rc gas boat(remote control gas boat)
which form a large numbers of toy consumption.is about 20-50 dollars，and the price of rc
Especially in recent years, parents identify with thehelicopter differs between 450 - 2,000 dollars.
concept that toys can enlighten children on their3. Plastic Toys
intelligence, moreover, majority of modern families inPlastic has taken the place of metal, wood and have
China only have one child, parents are willing to spendbecome the main material for toys making, because it
on their child. Although according to the official statistic,costs low, easily deals with, safer and light.
the toy sales in mainland of China are no more than4. Adult Toys
2,000,000,000 dollars in 2006, it is estimated by peopleBesides the children toys, adult toys in mainland of
in this industry that the actual market demands shouldChina are also have large market. According to the
be 9,000,000,000 dollars. People in this industry believelatest investigation of China Social Investigation Office,
that the forecast demands of Chinese toy market will33% of adults think they are fond of toys and would
increase at a rate of 40% per year in the followinglike to buy them. It is investigated that except for
years, and the consumption of Chinese toy market willtraditional Chinese Chess, I-go and kite, adults prefer rc
hopefully exceed 13,000,000,000 dollars.toys (remote control toys) and hobby items, such as rc
In recent years, it appears some characteristics for toycar, rc helicopter, nitro rc car, rc gas boat, remote
sales in mainland of China:control helicopter, remote control car etc. The last
1. Model Toysresearch of China Toys Association shows the
Electric model toys attract both children and adults,acceptable toy price for most consumers in the large
such as tank cars, cars installed with alarm whistle andand medium sized cities is no more than 15 dollars.
so on. Though these toys are not cheap in price,However, in some large cities and some medium sized
especially the electric toys, commonly between 8-10cities, some ingenious and top graded toys reaching up
dollars, some even as high as 80-100 dollars, but they150 dollars and even 1200 dollars still have their market.
have a strong footing in the market.It takes an average of about 5% of the whole year
2. RC Toysconsumption for Chinese citizens to buy toys, and with
Appeared with high technology, for instance, electronicthe toy development of top grade, brightness and
toys that can sound or shine, rc toys and interactiveseries, in particular, rc toys (remote control toys) and
toys that can speak or perform a series of actionshobby items, such as rc car, rc helicopter, nitro rc car,
are salable goods. Presently, various rc toys on sale inrc gas boat, remote control helicopter, remote control
the market reach about 1 hundred kinds, mainly arecar etc., the toy consumption will be in the status of
variety of rc toys (remote control toys) and hobbyadvancing.